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I am not a number.

In my African Art days I imported many items from different African countries.

Each product – if it was to form part of my catalogue needed a reference code.

I devised a simple way of giving the item a six figure code and I’m quite proud of that catalogue.

When it came to the mannequin collection – I kept my six figure method but couldn’t resist giving them names too. I think it’s my sense of humour!

So when you look at my website – yes they have SKU codes – but they quite rightly have names too.

It’s done well as clients giggle about it – it starts the conversation with a smile and it brings the dollies to life.

How do you catalogue your products and does it involve a sense of creativity and fun?

#productcodes #creativemind #creative #creativecoach #mannequins #brandidentity